On Monday, November 14th, MuscleTech held their first ever digital press convention with a significant announcement: Blessing Awodibu, in any other case referred to as The Boogieman, has joined Crew MuscleTech!
PricePlow joined media firms from each side of the announcement, which included sports activities vitamin complement press in addition to bodybuilding information specialists. This was introduced only a month from the 2022 Mr. Olympia showdown.
MuscleTech has not too long ago taken the complement world by storm, releasing their iQ Sequence of dietary supplements that embody enfinity model paraxanthine – a caffeine alternative – headlined by their EuphoriQ pre-workout complement.
Blessing is well-known for his high-energy antics, unbelievable work ethic, and jovial humorousness, which might get beneath the pores and skin of his opponents, to say the least.
Each are nice, and present you an entertaining however aggressive man who can have the liberty to do some actually enjoyable issues at MuscleTech.
Notice that the podcast audio file contains MuscleTech’s press convention, which is then adopted by our Podcast episode. Elements of the press convention — particularly on the 14 minute mark — have been too good to not embody!
MuscleTech’s Scott Welch got here up with an incredible concept for this announcement: the primary digital press convention in MuscleTech historical past, with media protection from each side of the house.
This included PricePlow and Health Informant from the complement information facet, however RX Muscle and Muscular Improvement from the bodybuilding information facet. It led to some good questions from each side:
0:50 – Introduction from Scott Welch of Iovate / MuscleTech
Scott Welch has re-joined MuscleTech, and offers us his introductions. We additionally get to provide our guesses earlier than Blessing is admitted from the ready room on the decision.
4:35 – Blessing Awodibu joins the decision
Blessing graces the room, telling Dave Palumbo that he seems youthful each time he sees him — a noble fact. Scott explains that everybody’s a fan, overlaying his profession (beforehand he was at Redcon1).
6:35 – The manufacturers that competed for Blessing’s endorsement
Blessing tells us that Ryse and BSN had a contract able to go, as did Dragon Pharma and Rule1. His remaining selections additionally included GAT, BSN, and Uncooked Vitamin.
That is attention-grabbing, as a result of Blessing is a very open guide about this prospects. Some athletes don’t speak about these things in any respect, however that’s clearly not the case right here.
“It feels good to be needed!…
…as an expert bodybuilder, having a sponsor, having a workforce behind you, it means lots to us. In bodybuilding, they are saying it’s a one man sport – no – it’s not a one man sport. Bodybuilding is a psychological sport. For those who don’t have the suitable folks behind you, the suitable workforce, actually, you ain’t goin nowhere. So it feels nice to be a part of MuscleTech.”
7:55 – The Legacy of MuscleTech in Bodybuilding
Blessing goes by the greats which were with MuscleTech: Phil Heath, Dexter Jackson, Jay Cutler, King Kamali, Department Warren — all these guys who have been sponsored by MuscleTech.
He flashes again to how loopy the sales space was when so many have been sponsored without delay. And now he’s tremendous excited to be part of it. He’s excited that MuscleTech is again into the bodybuilding world as nicely.
9:20 – Blessing’s modifications over the previous 12 months
Blessing completely crushed it on the New York Professional. Ron Harris at MD talks about how Blessing’s doing higher preserving his muscle mass, versus what he misplaced with an excessive amount of cardio when together with his earlier coach.
Dave agrees – Blessing discovered the system that works for his physique. Dave brings an anecdote about Dorian Yates weight-reduction plan much less and coming in additional muscular in 1992 by 1995 — this appears to be what Blessing has finished this previous 12 months.
11:40 – How vital is endorsement nowadays?
Scott asks Crew PricePlow how vital it’s to have a workforce like this, with Chris Bumstead at Uncooked Vitamin as an clearly profitable instance. Ben solutions, searching for one thing extra than simply an trade of cash. To reply Scott’s query, collaboration and relationship is extra vital currently.
Ben then flips it again to Blessing with a query about what he was searching for in a sponsor, and what we are able to anticipate.
13:35 – What was Blessing searching for in a sponsor?
Blessing solutions Ben’s query, stating that what was vital was a relationship to be free. This is smart – Blessing has enjoyable, and clearly a sponsor who is simply too uptight or desires to stifle his creativity is not going to work.
However Blessing can be searching for household and a long-term relationship. He doesn’t wish to be bouncing from firm to firm.
Previous to MuscleTech, Blessing’s solely been with two manufacturers: Trec Vitamin and Redcon1.
This then leads us to the story concerning the Trec relationship gone awry:
14:20 – What occurred with The Boogieman Pre-Exercise and Trec Vitamin?
Warning: The next part is from Blessing’s perspective, and isn’t assured to be your complete story. Trec Vitamin is welcome to elucidate their facet of this story within the feedback by the PricePlow Discussion board and YouTube video’s feedback.
Blessing explains that he began with a Polish model. He was taught that they have been household. He was with them for 5 years, because the begin of his profession. However in 2017, when he began to capitalize on social media, his child got here up with the title of Boogieman. He needed to construct a model alongside with the model.
So 2017, all the pieces took off — social media took off, Boogieman took off, and Trec Vitamin got here out with a Boogieman pre-workout that’s nonetheless promoting as we speak!
However Blessing made the error of not trademarking his nickname, and supporting the complement’s creation earlier than a contract was signed – he was beneath the impression that they have been household.
The complement was launched at FIBO 2017, and Blessing toured throughout Europe with out getting paid.
By the point the contract got here again to him, the model had trademarked the Boogieman title to themselves. Blessing tried to get his title again, and he refused to signal the contract if he couldn’t have the trademark. He claims that the model wouldn’t depart, as they have been his fundamental supply of revenue.
As an alternative, he determined to stroll away (and apparently didn’t signal the contract). He determined to discover a higher relationship. Which brings us to Redcon1.
16:25 – Blessing’s time at Redcon1
After the earlier debacle, Blessing flew to the US and met with Aaron Singerman at Redcon1, who determined per week later that he needed to work with him. They started working collectively at first of 2018.
Blessing makes it very clear that he doesn’t care what folks’s opinions of Aaron Singerman are – he’ll at all times have respect for the person, and he’ll always remember what he did for him.
Singerman had informed him that he by no means needed him to depart Redcon1. Blessing agreed – it was his dream. He needed to create a legacy collectively, and that was the plan.
After all, “stuff that occurred” and Aaron needed to go away, and issues finally modified. Blessing had unbelievable freedom to be himself.
17:45 – Blessing desires to alter bodybuilding for the higher
To inform his story about Redcon1, Blessing first offers a little bit of background about his objectives and his fashion:
I got here into the game of bodybuilding, and I at all times say I wish to change bodybuilding. I wish to heighten attendance of bodybuilding.
As a result of I got here up in a type of a “gimmicky manner”, which lots of people don’t respect me for that. As a result of they imagine that as a way to be an expert athlete / skilled bodybuilder, it’s a must to be critical 24/7. All you do is eat your meals, go prepare, don’t do nothing else.
However with me, the place you see me operating by doorways, doing all this loopy stuff, so lots of people don’t respect it. They don’t assume it’s doable to be that [alluding to bodybuilding] and be that [alluding to his fun antics on social media].
This will get him again to the unique thought:
18:15 – The tip of the Redcon1 story as soon as Aaron Singerman was gone
However getting again to the Redcon1 query – they allowed enjoyable content material, and have been very partaking, and love creating. That’s why it labored so nicely collectively.
Sadly, that light away as soon as Aaron was gone. Blessing began to rethink and re-evaluate what was happening. This led to much less inspiration — it didn’t really feel just like the workforce backing him nonetheless had that love for bodybuilding anymore.
In order that’s how that relationship began to deteriorate. At that time, Blessing determined it was time to discover a new workforce, discovering one to encourage him to be himself once more.
19:30 – Assembly with different firms
Blessing mentions that he immediately had a reference to Eric Hesse and Scott Welch at MuscleTech. They noticed and beloved what he was doing exterior of bodybuilding. They have been prepared to permit him to be himself and do what he does. Precisely what he had with Redcon1 through the golden years.
Collectively, they’ll create superior stuff.
Later within the convention, Eric Hesse of MuscleTech states that this contract is “greater than two years”.
20:35 – New issues coming with MuscleTech and Blessing
Scott mentions that this isn’t only a sponsorship. There are going to be new flavors and a few merchandise with Blessing. On the Olympia, you’ll see the brand new MuscleTech with their core merchandise, however there’s positively extra coming.
Scott personally believes that the MuscleTech model wants extra humor. They’ve an incredible lab on the College of Toronto, however no person will get to see the folks behind the manufacturers. And on this period, that issues.
Scott throws some like to manufacturers like RYSE, Glaxon, and Arms Race Vitamin for having extra persona, and he is aware of that MuscleTech can present numerous this too — particularly with media firms like PricePlow overlaying it, and Blessing bringing the enjoyable.
MuscleTech isn’t going away, and needs to make use of Blessing globally. Scott mentions that they manufacture merchandise for Korea in Korea — one thing no person is aware of.
22:50 – A persona who occurs to be a bodybuilder
Ryan explains that he thinks it’s higher to get a persona who’s a bodybuilder, versus a bodybuilder with much less persona. It is a higher choice than somebody like Massive Ramy.
23:35 – Can we anticipate to see “Blessing 110%” viral movies with MuscleTech?
Blessing says sure – and he reiterates the worldwide connection Scott talked about. Bear in mind, Blessing is from Africa, however got here up by Eire, and is now in the US. He can join with every kind of individuals.
He’s been all around the world – so he is aware of what it’s wish to be on the market bodily, and never simply on social media. It’s priceless to him.
It is a profitable technique nonetheless, even within the period of social media.
Scott says that Blessing can compete wherever he desires.
26:20 – Any product pipelines?
Initially, that is going to be a taste sequence with Blessing, after which there might be extra coming within the pipeline.
EuphoriQ with the paraxanthine within the iQ Sequence is just the start. MuscleTech does main manufacturing runs with their producers, so once they do new merchandise with Blessing involvement, it’s a much more main enterprise.
28:20 – Has Blessing tried MuscleTech’s EuphoriQ pre-workout?
Blessing has tried EuphoriQ — and when he talked about that he was ingesting a Watermelon Sweet, a few of his followers discovered it was MuscleTech.
Blessing isn’t a caffeine man – he solely takes it on the day he actually actually wants it. However understanding that caffeine has been changed by enfinity paraxanthine (which sounds prefer it’s from the longer term) — he calls this the Tesla of pre-workouts!
He tells a humorous anecdote about how a fan discovered he was signing with MuscleTech and never RYSE, as a result of Blessing had unfollowed them and the one firm in his listing that at present had a “Watermelon Sweet” named taste was MuscleTech, with EuphoriQ.
30:35 – Mr. Olympia Predictions
Dave and Ron make their predictions. It’s unattainable to make good predictions, they’re simply guesses primarily based on what’s finest. Dave states top-ten for positive.
32:50 – MuscleTech Historical past and athletes
Scott goes into among the historical past and numerous athletes that have been with MuscleTech. They missed Ronnie, however had so many different greats. At one level, they have been managing 150 athletes!
Scott then talks about Hydroxycut, Iovate shopping for their competitors in Xenadrine, and extra. They wish to inform extra of this story, and wish to get again to the exhibits, be again to being the material of the trade.
35:20 – Blessing’s Immigration standing
Ron asks if there are issues about immigration, on condition that Blessing is not with Redcon1. Ron doesn’t need Blessing leaving the US for Canada (the place Iovate is positioned)!
Blessing has the very best immigration lawyer in Miami and states they’re doing OK, with two thumbs up.
The video cuts off at this level, however thanks’s have been stated at this level, congratulations, and we log off.
General a GREAT video, the 13:00 – 19:00 discuss from Blessing is pure gold and must be listened to by everybody who aspires to get into this trade.
At 36:15 within the audio feeds, we then get right into a separate podcast filmed stay in our Discord about two weeks later. Its notes are under:
36:15 – Introductions, Massive Boogie Vitality
Blessing’s not lookin too unhealthy currently. He touts his BBE – “Massive Boogie Vitality” that runs 24/7/365.
37:00 – Blessing’s Backstory
Blessing was born in Nigeria, Africa, and he tells how his mom “smuggled” him and his brother into Dublin, Eire on the age of 9. They linked up together with his older brother who took him in and obtained him educated.
He started weight lifting at age 14, however didn’t begin bodybuilding till age 20.
He explains that he grew up exterior of Dublin, in a farm city. He was the solely critical bodybuilder round. However previous to that, they have been the one black household there, and he needed to undergo lots, and was picked on an excellent bit – he was very skinny earlier than lifting.
39:00 – Discover a technique to get out of being the sufferer
It was tough at first — and being skinny doesn’t assist.
I needed to discover a technique to get out of being the sufferer – to defend myself. In order that’s what obtained me into weight lifting. I simply fell in love with it. It’s like remedy.
39:45 – Stepping into the fitness center together with his older brother
Blessing’s older brother is a minimum of twenty years older than him. Blessing was all pores and skin and bones, being bullied… so he requested his brother for assist. His brother was “type of jacked”.
At first, there was treatment to get him to eat extra, however he didn’t achieve weight regardless of that.
“Nothing labored till I began lifting weights.”
He began understanding together with his older brother, began getting stronger, began getting some lean muscle mass, then began getting into it.
40:45 – Wrestlemania!
Blessing obtained into watching wrestling, and people guys are “jacked up” — these have been the roots he started following.
He knew nothing about weight-reduction plan, he was simply crackin’ weights.
41:30 – Heartbreak stepping into faculty
At first, he wasn’t into competing, he simply preferred lifting. Bodybuilding wasn’t on his radar, since he was preparing for faculty. He was given a possibility to check science at school, however he couldn’t get any help given his immigration standing. That broke his coronary heart, and destroyed all the pieces for him.
43:00 – First time competing – 2012 – Lean and shredded, why not compete?
Blessing by no means dieted, however stayed shredded. Since he couldn’t get into faculty, he was coaching further onerous, private coaching of us all day, so his buddy informed him to compete. He resisted, however finally dove in and did his first present.
He didn’t win, however obtained numerous nice suggestions. He didn’t go into the junior rookie stage, simply jumped proper into the large leagues.
44:20 – Assembly Toney Freeman
Blessing lastly met Toney Freeman, who actually made an impression on him. “This man was constructed like Superman” — however Toney additionally informed Blessing that he had an incredible physique and may give it one other shot.
So he did give it one other shot, and simply began successful from there.
45:00 – Content material Creation – Going Viral, Making himself relatable
After some wins by 2014, Blessing acknowledged that this was going to be his full-time job. All alongside, he stayed upbeat and beloved making folks snigger.
“Making folks snigger… for me… that’s priceless. You by no means know what somebody may be going by. If you can also make somebody snigger… cash can’t purchase that.”
So he’s at all times been like that within the fitness center, and he was filming together with his videographer. They determined to do a loopy video the place he was hanging out on the fitness center, then takes some pre-workout and turns into The Boogieman, jacked and ripped.
They did the video, posted it on-line, it went viral, and the remainder is historical past. He made some nice movies (an instance like this one at present with 38 million views), made himself relatable, made himself accessible, and averted being “that bodybuilder” who was too critical.
48:00 – Transferring to the town to be “even weirder”… then quitting his job
At this level, he was working full-time in Dublin. Blessing remembers that in 2014 he had moved to the town so he might be “even weirder” doing his factor.
In some unspecified time in the future, he was coaching twice a day, constructing content material, and working. A pair weeks out from his first pro-qualifying present. He flew to Portugal, obtained his professional card, did some movies… and determined to give up his job and to dedicate all of his time to content material creating and bodybuilding.
He moved in together with his girlfriend, since he not had revenue, and determined to provide just a few months.
The he dropped a digicam video when he was flexing for the CCTV, and that one went mega-viral:
Finally, the principle purpose is to make himself relatable and to make health and bodybuilding extra entertaining.
50:00 – Haters hating on Blessing’s enjoyable?
“There’s positively numerous hate coming from that as a result of I make it look too straightforward.
With a view to be a profitable bodybuilder, everybody thinks you’ll want to be simply centered. Devoted. All you do is eat your meals. You don’t snigger at no person. You don’t discuss to no person. You name your households off. You don’t exit with your pals. You don’t have a girlfriend. You simply keep centered like a zombie.
Which is NUTS – it’s not proper. If in any sport.”
He then references Logan Paul as nicely – doing the issues they’re doing, but nonetheless successful. He’s branding himself as a enjoyable, gimmicky clown kind particular person, however now, he’s an expert bodybuilder.
It’s actually onerous to transition from being the humorous man to the intense man. Individuals don’t imagine he generally is a legit bodybuilder due to the opposite stuff he’s doing. They didn’t ever imagine he’d make it to the Olympia – they don’t assume he respects the game. That’s OK with him at this level, he’s doing the issues that others assume is unattainable.
However that’s why they hate. They at all times present his worst movies, however not instances like when he received, reminiscent of IndyPro or New York, when he “destroyed the present”. They don’t speak about that, they may solely speak about when he seems unhealthy.
He simply laughs off the feedback now.
Now his job is to show at The Olympia that he can be this but in addition be that.
54:00 – Having fun with life?
Can Blessing nonetheless exit with buddies? You must perceive what your physique can tolerate and what it might probably’t.
He has a spouse who likes to exit – he makes positive they’ll go to the films, to the cinema, even to the strip membership! So that they have enjoyable, however he doesn’t ever drink or do what he is aware of compromises his physique.
57:00 – It’s all timing – The NPC Video Controversy
Blessing was not too long ago on an NPC video the place he was posing, however didn’t look his finest at 4 weeks out from the present. Many movies have been posted stating that he didn’t look good for being this near the most important present of his life.
Blessing doesn’t even defend himself – he runs with it. He owned the truth that he was 4 weeks out, and he is aware of what it takes to be the very best on the large day. “Let’s see who will pull it collectively on that day.”
Plainly he’s not prepared to threat sacrificing some fullness, so he’s going to come back in robust the final two weeks and pull it collectively for the Olympia.
Now that he’s with MuscleTech – the most important firm within the trade – Blessing claims that the haters hope he doesn’t pull it collectively in order that they’ll snigger. He’s going to indicate them.
59:30 – Smoking each Nick Walker and Hunter Labrada
BisAndTris posted an image of Nick Walker and Hunter Labrada on Instagram, and Blessing commented, “I smoke each of those guys in Vegas I guess my @muscletech contract on it 😋”
We ask Blessing to remark, and he merely jokes that he talks that shit. These folks know his vitality and it’s intimidating. They know that if a man like him wins, he’s going to rub it in all places, and everybody’s going to have a foul day. He’s constructed for this, and goes to make issues uncomfortable backstage.
1:01:00 – Enhancements because the New York Professional
Blessing’s labored his legs probably the most.
1:01:30 – Coaching Ideas
Blessing is a high-volume, high-rep, constant man. He finds what works and sticks with it. He has to work with a little bit of a leg imbalance.
He’s not too long ago discovered the advantages of Romanian cut up squats. He figured it out 4 weeks earlier than the Indy Professional, and that modified his situation endlessly, and has doubled down on them.
Blessing must beat what he did in Indy and New York. He obtained diced for New York. Conditioning is all the pieces.
On the Olympia, you’ll see a unique bundle – greater, rounder, however extra conditioned.
1:04:00 – “I’ll win the Olympia”
Blessing states that he will win the Olympia, however doesn’t make an announcement that it’ll be this 12 months. He mentions how the highest guys have bubbly muscle however not nice high quality. He’s going for insane high quality, and believes he could be within the Prime 3 this 12 months. After that, he’s going to see how far or how shut he could be.
1:06:00 – How becoming a member of MuscleTech has modified Blessing’s prep
Blessing references the unique firm and the pre-workout scenario (referenced above), then he was the longest standing athlete on the Redcon1 athlete.
Stepping into MuscleTech has given him starvation. “It doesn’t get any higher than this. It doesn’t get any greater.”
1:08:45 – Coaching with Kai Greene
Blessing explains what it’s like to coach with Kai, and what he’s discovered from him.
Kai was very critical about coaching, and now he jokes extra. It’s a bit reverse, Blessing began with the joke – it’s the social media period! He shortly mentions the continuing Liver King controversy.
1:12:45 – The MuscleTech Sales space on the Olympia
Blessing might be on the sales space for positive, with a brand new Mentality shirt. They’ve obtained some cool stuff coming. MuscleTech’s coming in large, and they’re again.
1:13:30 – Blessing utilizing the MuscleTech EuphoriQ pre-workout
Blessing doesn’t like caffeine, you received’t see him ingesting espresso. However by the top of the week, he’ll want some caffeine. He doesn’t wish to grow to be tolerant to the results of caffeine.
However now with paraxanthine in EuphoriQ — all of the issues that he doesn’t like about caffeine, EuphoriQ is solely cleaner. You’re centered and able to go and locked in.
That new ingredient (enfinity paraxanthine) “is loopy”.
1:15:00 – Beta alanine tingles, sure or no?
“Oh, oh sure!”
Blessing then will get right into a video the place he’s speaking about these tingles the place he will get flushed and jumps onto a automotive after which right into a pool.
1:16:00 – Content material Creation
Blessing now has a full-time videographer, he’s excited that he has a full-time movie man, now they’re planning content material, skits, capturing pictures, and so on.
He desires to encourage and entertain.
Blessing states that it’s time for folks to see how a lot he respects bodybuilding and the opposite athletes. He desires to encourage the youthful technology.
He truly spent three years making content material and not competing, simply doing skits, however now he’s going to do each.
You generally is a professional bodybuilder and get pleasure from life and make cash. In spite of everything, you may’t bodybuild endlessly.
1:19:00 – Would Blessing fairly be a bodybuilder or a content material creator?
Bodybuilder. It’s all about ardour.
“Social media is so pretend. There’s nothing in it. It’s so pretend.”
Bodybuilding has given Blessing a lot function and life – you may come from the dust, work onerous, and make one thing. It’s extra than simply bodybuilding – he desires to encourage youngsters. He’s the village child and he did it. That’s his message to the world – he’s obtained to be the very best, he’s obtained what it takes to be the very best, and he desires to make use of bodybuilding as an instance — it doesn’t matter what it’s – you discover what you like and go for it.
Fortunately, Blessing doesn’t have to reply a query like “bodybuilder or content material creator?” — he can do each – and nonetheless succeed.
1:22:30 – Taking over the villain function together with his new haircut
Blessing bleached his suggestions and jokes that he now seems just like the villain. So many hate him already anyway.